Search Atlas, founded in 2019, covers broad marketing automation ground beyond traditional SEO, paid advertising management and automated landing page generation among it, but its core differentiator is OTTO, an autonomous SEO agent that applies technical fixes, on-page improvements, and content changes directly rather than surfacing a report a team still has to implement by hand.
That auto-apply model contrasts directly with Semrush and Ahrefs, also covered in this directory, which primarily surface data and recommendations for a human to act on: OTTO runs continuously in the background, building site authority and health without requiring a team member to review and execute each individual fix manually.
Three tiers start at $99 a month, scaling to $399 a month for more projects and advanced capability, each including a 7-day free trial. For a team that wants SEO fixes actually applied automatically in the background, rather than only surfaced as recommendations awaiting manual implementation, Search Atlas's OTTO agent addresses that execution gap directly.
Starter
$99/mo, or $79/mo billed yearly ($950/yr)
- 1 project, 1 seat
- 50,000 Universal Credits per month
- 2,000 tracked keywords
- OTTO SEO agent and AI content suite
- 7-day trial
Growth
$199/mo, or $159/mo billed yearly ($1,910/yr)
- 2 projects, 3 seats
- 120,000 credits per month
- AI visibility tracking in ChatGPT, Gemini and Google AI Mode
- Meta and Google ad studio
Pro
$399/mo, or $319/mo billed yearly ($3,828/yr)
- 4 projects, 5 seats
- 400,000 credits per month
- Adds Copilot and Perplexity visibility
- White-label dashboards and reports
Agency
From $999/mo ($11,988/yr)
- 10 projects, 10 seats
- 1,000,000+ credits per month
- Client portals and unlimited keyword tracking
Checked against Search Atlas’s pricing page on 24 September 2026. Prices change, so confirm on the official site before you buy.
Search Atlas starts at $79, which is 103% above the SEO median of $39 a month across the 79 priced tools we list in that category.
The cheapest paid option in SEO starts at $5 and the most expensive at $390.
38% of SEO tools in the directory offer a free tier, which this one does not.
Compared against every priced listing in SEO, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.
