Shopify's Logo Maker generates logos for merchants setting up a store, and is offered free as part of Shopify's tools for new businesses. That positioning explains the product: it is not competing with a design studio, it is removing a blocker between someone and opening a shop.
For a founder launching a store, the logo is a genuine bottleneck out of proportion to its importance. It is needed for the storefront, the social profiles, the packaging and the emails, and commissioning one costs money and weeks that a business with no revenue yet does not have. A serviceable logo produced in minutes unblocks everything downstream.
The output is template-driven and will not be distinctive, which is the honest trade at this price. Treat it as a placeholder that lets the business launch, to be replaced with commissioned identity work once the store is earning, and check the licence terms for how the mark may be used commercially.
