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Head to head · 2026

Shopify Logo Maker vs Wix Logo Maker

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Shopify Logo Maker

Shopify's free logo generator for new stores and small brands

3.4Free

Visit Shopify Logo Maker (opens Shopify Logo Maker in a new tab)

Wix Logo Maker

Wix's free logo generator, now delivered through its Wixel design tool

3.4Free

Visit Wix Logo Maker (opens Wix Logo Maker in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Not comparable

    Not comparable: Shopify Logo Maker does not list a price

  • Free plan

    Tie

    Both have one

  • Higher rating

    Tie

    3.4 against 3.4

  • Same job?

    Yes

    Both are Image Generation tools

Side by side

Compared onShopify Logo MakerWix Logo Maker
Our rating3.43.4
Starts atFreeFree
Free planYesYes
CategoryImage GenerationImage Generation
PlansFreeFree
Key features
  • Free logo generation aimed at new stores
  • Output sized for storefront, social and packaging use
  • Produced in minutes with no design skill
  • Part of Shopify's broader free tools for merchants
  • No design software required
  • Logo generation from a short brand questionnaire
  • Free to use, with paid options for higher-resolution files
  • Delivered through Wix's Wixel design tool
  • Outputs sized for web, social and print use
  • No design software or skill required
Pros
  • Removes a real launch blocker at no cost
  • Outputs the sizes and formats a new store actually needs
  • Backed by an established commerce platform
  • Removes a real launch blocker at no cost
  • Produces the file sizes a new business actually needs
  • Backed by an established website platform
Cons
  • Template-driven output will not be distinctive
  • Best treated as a placeholder rather than final brand identity
  • Template-derived output will not be distinctive
  • Licence terms need checking before commercial brand use

Prices come from each vendor's pricing page, last checked 20260807. Check the vendor before you buy.

FAQ

Questions people ask

Is Shopify Logo Maker better than Wix Logo Maker?

In our reviews Shopify Logo Maker scores 3.4 and Wix Logo Maker scores 3.4. The better pick depends on the job. Shopify Logo Maker: Shopify's free logo generator for new stores and small brands. Wix Logo Maker: Wix's free logo generator, now delivered through its Wixel design tool.

Which is cheaper, Shopify Logo Maker or Wix Logo Maker?

Shopify Logo Maker: free. Wix Logo Maker: free.

Do Shopify Logo Maker and Wix Logo Maker have free plans?

Yes, both have a free plan.

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