Sprinklr, founded in 2009, sells social media management as one module within a much broader enterprise customer-experience management platform, the same underlying system also covers customer service, marketing, and insights across channels, rather than a purpose-built, social-only product the way most other tools in this category are.
That platform breadth shows directly in its price, the highest in this category, reflecting a positioning toward the largest enterprises that want social unified with customer service and broader customer-experience data in one system, rather than a mid-sized team wanting social management specifically and nothing more.
There's no free plan; pricing starts around $299 a month. For a large enterprise that wants social media unified with customer service and broader customer-experience management in one platform, rather than a social-only tool, Sprinklr's platform breadth addresses that specific enterprise scale directly, at a price reflecting that scope.
