Hootsuite vs Sprinklr Social (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Sprinklr Social does not list a price
Free plan
Tie
Neither has one
Higher rating
Sprinklr Social
4.1 against 4.2
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Hootsuite	Sprinklr Social
Our rating	4.1	4.2Better
Starts at	$99/mo	Not listed
Free plan	No	No
Category	Social Media	Social Media
Plans	Standard$99 per user/mo, billed annually Professional$199 per user/mo, billed annually Advanced$399 per user/mo, billed annually EnterpriseQuote only	Sprinklr SocialQuote only
Key features	Extensive App Directory with hundreds of third-party integrations Operating since 2008, the category's original enterprise pioneer No free plan, paid access only Deep enterprise-scale team and permission management Multi-platform scheduling and unified analytics	Social management as one module within a broader customer-experience platform Unified with customer service and marketing data across channels No free plan, paid access only Operating since 2009 Enterprise-scale governance and compliance controls
Pros	Extensive integration ecosystem built over more than fifteen years Longest operating history of any tool in this category Strong enterprise-scale team and permission controls	Unifies social with customer service and broader customer-experience data Enterprise-grade governance suits large, regulated organizations Long operating history since 2009
Cons	No free plan to test before committing Among the higher prices in this category Interface can feel dated compared to newer, more streamlined competitors	No free plan to test before committing Highest price in this category, priced for enterprise budgets specifically Platform breadth is more complexity than a mid-sized team needs for social alone
Company	Hootsuite Inc., founded 2008	Sprinklr, founded 2009

Prices come from each vendor's pricing page, last checked 2026-09-24. Check the vendor before you buy.

FAQ

Questions people ask

Is Hootsuite better than Sprinklr Social?

In our reviews Hootsuite scores 4.1 and Sprinklr Social scores 4.2. The better pick depends on the job. Hootsuite: The category's original enterprise pioneer, with an extensive app ecosystem. Sprinklr Social: Social is one module inside a much larger enterprise customer-experience suite.

Which is cheaper, Hootsuite or Sprinklr Social?

Hootsuite: from $99/mo. Sprinklr Social: see pricing.

Do Hootsuite and Sprinklr Social have free plans?

Neither lists a free plan.

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