Synthesio is a consumer intelligence platform owned by Ipsos that analyzes social media and search data to give brands market insights. The company says it covers 80 billion social signals a year, more than 10 search platforms and over 2,000 ecommerce sources, and organizes its use cases under Trend and Innovation, Market and Audiences, Brand and Product, and Reputation and Communication.
Its named AI feature is Signals GenAI, a generative AI tool that turns millions of real-time consumer signals into actionable insights. Per Ipsos’s launch announcement it includes a library of more than 30 preconfigured insight prompts grouped by use case, was built in a secure production environment so customer data and prompts stay confidential, and aims to produce an insight in about 60 seconds. Ready-to-activate ideas for innovation and campaigns come out of the same analysis.
Synthesio publishes no prices and no free plan; access runs through Ipsos sales, so cost has to be confirmed with the company.
