Tagbox is a digital asset management (DAM) platform for photo and video libraries that uses AI to make media searchable. AI visual search finds files by describing what is in the frame, automatic tagging identifies objects, activities, colours and visible text, custom AI tagging learns a brand’s own terminology and product names, face recognition groups photos and video stills of the same person, and video transcription makes spoken words searchable. It connects to Google Drive, Dropbox and Adobe, to Zapier and Make, through an open API and through an MCP server that lets AI agents such as Claude search a library, and Tagbox Desktop is a separate app.
The site lists Hilton Grand Vacations, Zeta Global, TGI Fridays, Oriflame and Puig among its customers and promises support responses usually within minutes on every plan; both are vendor claims. Face recognition and logo detection process images of people and brands, so check consent, retention and regional privacy rules before loading customer or event photos, and ask how tags can be reviewed and corrected. Nonprofit and small-business pricing is mentioned, and the pricing page links a price-change policy so that renewal prices are stated up front.
Pricing is high next to consumer photo tools. Starter is $250 a month billed annually ($300 monthly) for 5 users, 5,000 media files, Tagbox Desktop, AI search and face recognition. Basic is $400 ($480 monthly) with unlimited users, 10,000 files, 30-day data recovery and free data migration. Pro starts at $600 ($720 monthly) with unlimited workspaces, from 25,000 files, video analysis Pro, AI logo detection, 5 brand-aware AI tags, custom permissions, analytics and API and MCP access, with expansion packs at $200 a month for each extra 25,000 files. Enterprise is by quote and adds SSO, white-label use and custom storage. Every plan starts with a 30-day free trial.
