Shortlist by what you need
Start here if you know why you are leaving Twelve Labs.
Want the closest match?
GuiddeMost similar to Twelve Labs in what it does, its category and its price.
Visit (opens Guidde in a new tab)Want the lowest price?
RunwayFrom $15/mo, the lowest starting price here.
Visit (opens Runway in a new tab)
At a glance
Green means better than Twelve Labs, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
| 4.2 | Free | Yes | Built the video embedding model Amazon and Nvidia backed with a $100M round | ||
| 4.3+0.1 | $25/mo | Yes | An AI platform that turns screen recordings into narrated, step-by-step how-to videos. | vs Twelve Labs | |
| 4.4+0.2 | $15/mo | No | The category's pioneer for filmmakers, with traditional AI-VFX tools beyond generation | vs Twelve Labs |
The alternatives in detail
In order of how closely each one matches Twelve Labs.

Guidde
4.3$25/mo
vs Twelve Labs+0.1
An AI platform that turns screen recordings into narrated, step-by-step how-to videos.
- Chrome extension records clicks and keystrokes to auto-generate step-by-step videos
- AI-generated voiceover narration added automatically to recorded steps
- Brand Kit for consistent watermark-free, on-brand video output
Cuts the time to produce a training or documentation video from hours to minutes
Free plan caps out at 25 videos, requiring an upgrade for active documentation teams

Runway
4.4$15/mo
vs Twelve Labs+0.2
The category's pioneer for filmmakers, with traditional AI-VFX tools beyond generation.
- Pioneered the modern generative-video category through Gen-1, Gen-2, and Gen-3 models
- Traditional AI-assisted VFX tools: green-screen removal, inpainting, motion tracking
- No free plan, paid access only
Founding-era pioneer status with continuous model improvement since 2018
No free plan to test before committing
FAQ
Questions people ask
Is Twelve Labs free?
Twelve Labs has a free plan.
What is the best free alternative to Twelve Labs?
Guidde is the highest-rated alternative here with a free plan (4.3 out of 5).
What is the cheapest alternative to Twelve Labs?
Among paid plans, Runway has the lowest starting price (from $15/mo). If you need it free, start with Guidde.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.
