Vyrill helps ecommerce brands discover, analyze, and monetize user-generated video content using proprietary AI: Automatic Video Aggregation (AVA) finds relevant product videos across platforms without manual searching, the Vyrill Relevance Score (VRS) algorithm matches content to specific products, and multi-dimensional analysis combining computer vision, audio analysis, and natural language processing scores each video across 9-plus dimensions including sentiment, demographics, keywords, and brand safety.
Brand safety screening at the video-analysis stage matters specifically for UGC video, where brands want to feature authentic customer content but can’t manually review every candidate video before it appears on a product page – automated screening across sentiment and brand-safety dimensions lets a brand scale UGC video usage without either a large manual review team or the risk of surfacing inappropriate content. Combining that discovery and analysis with actual licensing rights collection also solves the legal side of UGC reuse, not just the technical discovery side.
Vyrill’s Shoppable Videos feature integrates discovered and licensed videos directly into product pages to boost conversions, with dedicated UGC campaign tools for collecting high-quality customer video reviews. It serves DTC brands, agencies, retailers, and content creators. Pricing isn’t disclosed – book a demo or contact sales for rates.
