Soona produces and manages ecommerce product content: studio photography and video shot to brief, creator-generated content, and AI editing tools for adapting assets across listings and channels. It works with tens of thousands of brands, from small sellers to recognised names.
The hybrid model is what distinguishes it. Purely generative product imagery still struggles with accurate representation of a real physical product, while a pure studio service cannot economically produce the volume of variants modern listings demand. Shooting real assets and adapting them with software covers both.
Platform requirements should guide the brief — marketplaces enforce rules on backgrounds, aspect ratios and what may be edited into a product image. Pricing runs per asset and by subscription, so cost scales with content volume rather than seats.
