Howdy sends personalised Instagram direct messages at volume, aimed at creators and businesses doing outreach. It handles the sending and the personalisation, with reply tracking on top.
The appeal is straightforward: direct messages get read far more reliably than email, and doing outreach by hand caps how many conversations one person can start in a day.
Two things belong on this honestly. Instagram’s terms restrict automated messaging and enforcement is unpredictable, so an account doing this at scale carries real risk. And personalisation at volume is still bulk messaging from the recipient’s side, which is worth weighing against whatever the reply rate looks like.
