Attention Insight predicts where people will look on a design, web page, product image, ad or video, using a convolutional neural network trained on millions of real eye-tracking fixations. Each analysis returns an attention heatmap plus a Clarity Score, Focus Score, percentage of attention per area, contrast maps and AI recommendations, and results can be shared by link.
Predicted attention is a substitute for the first round of user testing, not the last: it tells a designer within minutes whether the intended call to action draws the eye before any participant is recruited. The vendor claims accuracy of up to 96% against real eye-tracking data; that is a headline figure, so validate it on one design you have already tested with real users. It works where designers work, with a web app, Figma, Sketch, Photoshop, InDesign and Adobe Express plugins, a Chrome extension and an API, and an MCP offering advertised on the homepage.
Usage is credit-based: one credit covers an image test, a URL analysis of three sections, one AI recommendation, one second of video or four API transactions. The Pro plan is EUR 119 a month with two seats, 200 credits, no watermark and API access, extra seats are EUR 39 a month each, and there is a 14-day trial with no card. The site reports more than 650,000 designs tested.
