Retouch4me is a set of AI retouching tools for photographers and retouchers, built on neural networks the company says were trained on professional retouchers’ work. The Photoshop plugin collection covers skin healing, dodge and burn, portrait volumes, face make-up, skin tone and mask, mattifying, cropping, eyes, teeth, stray hairs, fabric, dust, colour matching and a clean backdrop, and there are five video plugins for colour matching and skin retouching. Standalone apps include Apex, an all-in-one retouching app with real-time preview, and Arams, a photo workflow with culling and batch processing. A Photoshop panel controls the plugins and cloud retouching, and MyShot handles cloud upload, retouching and sharing. Two plugins, Frequency Separation and Color Match Free, are free, and a free trial covers 20 images.
The company is RELU OU of Tallinn, Estonia, and the site says its tools cut routine work by 80% and run three times faster, which are vendor claims. Automated skin retouching changes how people appear in photos, so agree with clients and models what level of retouching is acceptable, and disclose heavy retouching where advertising or platform rules require it. The perpetual plugins run offline on your own computer, which the site says should be powerful, while the subscription tools use cloud credits.
There are two ways to pay. Perpetual plugin licences are a one-off purchase, with the Photo Plugins collection of 15 plugins from $145 and unlimited use without an internet connection. Subscriptions are billed yearly: Start is $169 with 2,400 retouching credits, 108,000 culling credits, 20 GB of MyShot storage and the full plugin suite; Pro is $299 with 6,000 credits, 300,000 culling credits and 40 GB; Business is $759 with 18,000 credits, 1.2 million culling credits and 100 GB. One retouch uses one credit, unused credits roll over for up to five years while the subscription is active, and cancelling forfeits unused credits. A 14-day money-back guarantee applies when up to 500 credits have been used. The starting price shown is the monthly equivalent of the Start plan.
