Tactful AI combines a unified inbox across WhatsApp, Facebook, Instagram, email, SMS and webchat with AI agents that answer questions from a company’s own knowledge base, track and update orders through native integrations, and auto-moderate harmful public comments, escalating to a human agent only when needed. A drag-and-drop CX Studio lets non-engineers build and adjust automation workflows, real-time dashboards track response time, sentiment and CSAT as conversations happen, and governed AI Actions can check orders or process refunds within limits a team sets, with a full activity log for every action taken. Founded in 2016 by Mohamed Elmasry and Mohamed Hassan, the company is Egyptian-born and now headquartered in Cambridge, UK with engineering in Cairo; its founders notably reacquired the company from an earlier acquirer to drive its current expansion, and it recently raised a $1M pre-Series A. Tactful states it has processed over 130 million customer engagements for named clients including ELARABY Group, Accor Group and Bosta.
Tactful AI’s pricing is built entirely around a company’s monthly conversation volume rather than published self-serve rates, so a business needs a demo conversation to learn its actual cost. As with any AI system given permission to process refunds or update orders, the specific approval limits and audit trail matter enough to review directly rather than assume from the marketing copy alone.
Pricing is not published as fixed rates; instead, a business commits to a monthly conversation-volume band across four packages (Starter, Growth, Plus, Premier), with unlimited seats included at no extra charge in every package and unused annual volume rolling over. Exact bands and features scale with the package, and a sales conversation is required to size the right one.
