Yobi deploys AI employees across a business’s communication channels: inbound and outbound calls, SMS, and direct messages on Instagram and Facebook, booking, rescheduling and confirming appointments, updating the PMS or CRM, translating and transcribing, and handing complex cases to staff. AI Studio builds custom agents.
Covering social DMs alongside phone is the practical difference for its market. A dental practice or a plumber increasingly gets as many enquiries through Instagram as by telephone, and those messages sit unanswered because nobody owns that inbox; a system that treats a DM and a call as the same kind of request closes a gap most phone systems ignore entirely.
It is HIPAA compliant and aimed at dental, medical, hospitality, legal, real estate and home services. Pricing is described as transparent plans without any figures shown. An agent booking into a practice management system needs its permissions set carefully, social DM automation risks answering a personal message like a support ticket, and medical practices carry consent obligations around automated patient contact.
