Tars is a platform for building AI agents that talk to customers. The site splits the product into agents for customer support and agents for customer acquisition, with an Agent Builder and tools around it: Knowledge Base training, AI Evaluation tools, AI Analytics, a Categorizer and Live Chat for handing a conversation to a person. The company says its agents keep one thread of memory across channels, so a customer who returns does not have to explain the problem twice.
Industry pages show what the agents do in practice: finding a transaction and starting a dispute for a bank, booking an appointment for a clinic, logging a request and creating a work order for a government office, filing an insurance claim, issuing a return label for a retailer and booking a property viewing for a real estate agent. Other pages cover telecom and education. The company names ISO and SOC 2 compliance on Premium and adds HIPAA on Enterprise.
A Freemium plan is $0 a month and includes 50 conversations, basic language models, five knowledge bases and one month of data retention. Premium is $499 a month, with conversation volume selectable from 500 up to 10K, advanced models, 20 knowledge bases and 12 months of retention, and the page shows 17 percent off for yearly billing. Enterprise is custom. Add-ons are Live Chat at $600 a year per seat and professional support at $5,000 a year per agent as listed.











