Coach is the AI-driven call-scoring and coaching product built by Wonderway, a sales training platform founded in 2018 by Stefano Zorzi and Till Leinen in Berlin, Germany. The company built its name on data-driven sales enablement before layering an AI coach on top of its call-analysis engine, and in June 2024 Wonderway was acquired by BTS Group, a global talent and leadership consulting firm, which now backs the product's continued development.
The tool listens to recorded sales calls, scores them against a customizable scorecard built from a team's own playbook, and surfaces coaching notes tied to timestamps in the transcript rather than a generic score. Managers can review flagged moments directly instead of re-listening to full calls, and reps get feedback that references the exact words used on a call.
Coach suits sales managers and enablement leads at mid-size to enterprise B2B teams who need call coverage beyond what a manager can review by hand. A free AI Coach plan scores calls with a custom scorecard; premium tiers require contacting Wonderway's sales team for a quote, since pricing beyond the free tier is not published.
