Attention is an AI sales platform that records, transcribes, and analyzes sales conversations across meetings, emails, calls, and CRMs, automating follow-ups, CRM updates, and coaching. Call recording and transcription cover 100-plus languages with automatic summarization, while AI Coaching Scorecards grade every single team call against customizable frameworks like MEDDIC or BANT.
Grading 100% of calls automatically, rather than the manual spot-check sampling most sales coaching relies on, is a structurally different approach to sales coaching – a manager reviewing a random 5% of calls misses most coaching opportunities and most of what’s actually happening across a team, while comprehensive automatic grading surfaces patterns across the entire team’s real conversations. Automatic CRM field population after every call similarly removes one of the most-hated administrative tasks in sales roles, and one that reps notoriously skip or do inconsistently by hand.
Attention includes AI agents with Claude Connector integration for natural-language pipeline queries, AI-driven forecasting, win/loss analysis at scale, and 200-plus third-party integrations. It targets sales reps, managers, revenue leaders, and RevOps professionals at enterprise organizations; pricing is not published on the homepage.
