Backstory (formerly People.ai – “same product, same data infrastructure”) is an AI revenue intelligence platform helping sales leaders answer critical pipeline questions by analyzing activity data across emails, meetings, calls, and CRM records.
Automatic activity capture integrates with Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams, and Slack, feeding deal risk analysis that identifies at-risk opportunities and pipeline gaps before they hit forecasts. Pipeline health monitoring surfaces real versus slipping deals with activity-backed evidence, revenue forecasting analyzes actual engagement patterns for accuracy, account strategy maps stakeholder engagement and coverage gaps, and opportunity qualification scores deals against the MEDDPICC framework using real meeting and email evidence. MCP integration delivers answers directly inside Claude, ChatGPT, Copilot, and Slack, with cached consumable answers reducing AI costs versus reprocessing every query.
Backstory targets CROs and VPs of Sales, revenue operations leaders, and sales managers needing data-driven pipeline visibility without requiring reps to change how they work. Pricing is consumption-based, built around actual team usage rather than per-seat charges; specific tiers aren’t detailed on the page reviewed.
