Shortlist by what you need
Start here if you know why you are leaving Backstory.
Want the closest match?
ClariMost similar to Backstory in what it does, its category and its price.
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GongFrom $108/mo, the lowest starting price here.
Visit (opens Gong in a new tab)Want the best rated?
Intapp DealCloudRated 4.2 out of 5 in our review, against 3.4 for Backstory.
Visit (opens Intapp DealCloud in a new tab)
At a glance
Green means better than Backstory, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 BackstoryBaseline | 3.4 | Not listed | No | Formerly People.ai - AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack. | |
| Clari | 4.2+0.8 | Not listed | No | Answers one question for leadership: are we going to hit the number? | vs Backstory |
 Flowla | 3.7+0.3 | Not listed | No | Digital sales rooms with an agent that reads the deal and drafts the next move. | vs Backstory |
 Nektar.ai | 3.7+0.3 | Not listed | No | Captures the revenue activity your CRM never recorded, so pipeline reporting reflects what actually happened rather than what reps logged. | vs Backstory |
 Tektonic AI | 3.9+0.5 | Not listed | No | Named sales agents for lead scoring, call prep, CRM hygiene and stopping deals slipping. | vs Backstory |
 Brevian | 3.9+0.5 | Not listed | No | Prepares, guides, and reviews sales calls with AI grounded in CRM and call transcript data. | vs Backstory |
| Intapp DealCloud | 4.2+0.8 | Not listed | No | Deal and relationship management platform for private capital, investment banking, legal and advisory firms, with conversational AI over firm data, agentic playbooks, AI deal summaries and automatic capture of emails and meetings. | vs Backstory |
 Spotlight | 3.9+0.5 | Not listed | No | An autonomous deal team inside your CRM that captures evidence and drives execution. | vs Backstory |
| Gong | 4.4+1.0 | $108/mo | No | Listens to every call and email to show which reps and deals need attention | vs Backstory |
The alternatives in detail
In order of how closely each one matches Backstory.
Clari
4.2Not listed
vs Backstory+0.8
Answers one question for leadership: are we going to hit the number?.
- Ingests CRM data and activity signals to answer forecast-accuracy questions
- Sells primarily to CROs and revenue leadership
- Merged with sales-engagement platform Salesloft in December 2025
Forecasting depth built specifically for the CRO and leadership audience
Pricing isn't published and full-stack costs can exceed $400 a user per month
Flowla
3.7Not listed
vs Backstory+0.3
Digital sales rooms with an agent that reads the deal and drafts the next move.
- Buyer-facing digital sales and onboarding rooms
- REX agent reading deal signals and drafting actions
- Stakeholder mapping and mutual action plans
Mutual action plans target why enterprise deals actually stall
Overlaps a modern CRM, so it may add a system rather than replace one
Nektar.ai
3.7Not listed
vs Backstory+0.3
Captures the revenue activity your CRM never recorded, so pipeline reporting reflects what actually happened rather than what reps logged.
- Automatic capture of emails, meetings and contacts
- Revenue telemetry connected back to CRM records
- DAISY AI agents over the captured data
Fixes data completeness at the source rather than analysing incomplete records
Capturing employee email and calendar data carries privacy obligations
Tektonic AI
3.9Not listed
vs Backstory+0.5
Named sales agents for lead scoring, call prep, CRM hygiene and stopping deals slipping.
- Signal Scout and Pipeline PULL for lead identification
- Score LEADS prioritisation
- PrepMe call briefings
Fixes CRM data quality rather than dashboarding over it
No published pricing
Brevian
3.9Not listed
vs Backstory+0.5
Prepares, guides, and reviews sales calls with AI grounded in CRM and call transcript data.
- Pre-call account and contact enrichment
- Live in-call guidance during Zoom, Google Meet, and Teams calls
- Automatic MEDDPICC and BANT capture into Salesforce or HubSpot
Covers the full call lifecycle (prep, live guidance, capture, coaching) instead of one stage
No published pricing, so cost comparison requires a sales conversation
Intapp DealCloud
4.2Not listed
vs Backstory+0.8
Deal and relationship management platform for private capital, investment banking, legal and advisory firms, with conversational AI over firm data, agentic playbooks, AI deal summaries and automatic capture of emails and meetings.
- Conversational AI for plain-English questions over firm data
- Agentic AI playbooks and workflows for core tasks
- AI summaries and next steps for deals and matters
Preconfigured for private capital, banking, legal and advisory firms
No published pricing; demo required
Spotlight
3.9Not listed
vs Backstory+0.5
An autonomous deal team inside your CRM that captures evidence and drives execution.
- Operates inside the CRM rather than as a separate system
- Automatic capture of deal evidence without manual logging
- Surfaces genuine deal status rather than reported optimism
Avoids the data-entry burden that kills most sales tools
Value depends heavily on depth of CRM integration
Gong
4.4$108/mo
vs Backstory+1.0
Listens to every call and email to show which reps and deals need attention.
- Records and transcribes calls, video meetings, and email threads automatically
- AI surfaces which deals are stalling and which reps need coaching
- $500M ARR, $4.5B valuation as of 2026
Analyzes every conversation rather than a manual sample
Effective first-year cost often runs well above the advertised seat price once add-ons and onboarding are included
FAQ
Questions people ask
Is Backstory free?
Backstory does not list a free plan. Check its pricing page for current plans.
What is the cheapest alternative to Backstory?
Among paid plans, Gong has the lowest starting price (from $108/mo).
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.