Backstory vs Gong (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Backstory does not list a price
Free plan
Tie
Neither has one
Higher rating
Gong
3.4 against 4.4
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Backstory	Gong
Our rating	3.4	4.4Better
Starts at	Not listed	$108/mo
Free plan	No	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	See pricing	From $108/mo
Key features	Automatic activity capture across CRM, email, calls, and meetings Deal scoring against the real MEDDPICC sales framework MCP integration answering questions inside Claude, ChatGPT, and Copilot Activity-backed pipeline health and deal-risk monitoring Consumption-based pricing rather than per-seat	Records and transcribes calls, video meetings, and email threads automatically AI surfaces which deals are stalling and which reps need coaching $500M ARR, $4.5B valuation as of 2026 Sells primarily to sales managers for conversation-level visibility Add-on modules for forecasting (Forecast) and engagement (Engage)
Pros	Genuine rebrand with continuity - same product and data infrastructure as People.ai Grounded in a real, established sales methodology (MEDDPICC), not a proprietary black box Native MCP integration meets sales teams where they already work	Analyzes every conversation rather than a manual sample Massive revenue scale and funding validate long-term product investment Coaching-focused insights help managers develop reps systematically
Cons	Specific pricing tiers aren't detailed on the site Value depends on already having consistent CRM and communication-tool usage to analyze Consumption-based pricing can be less predictable than a flat per-seat model	Effective first-year cost often runs well above the advertised seat price once add-ons and onboarding are included Pricing isn't transparent, requires working through a sales process to get a real number Conversation-intelligence focus is narrower than full forecasting-and-pipeline platforms
Company	Backstory	Gong, founded 2015

Prices come from each vendor's pricing page, last checked 20260826. Check the vendor before you buy.

FAQ

Questions people ask

Is Backstory better than Gong?

In our reviews Backstory scores 3.4 and Gong scores 4.4. The better pick depends on the job. Backstory: Formerly People.ai - AI reads every email, call, and meeting to score deals against the MEDDPICC framework and flag pipeline risk, answered directly inside Claude, ChatGPT, or Slack. Gong: Listens to every call and email to show which reps and deals need attention.

Which is cheaper, Backstory or Gong?

Backstory: see pricing. Gong: from $108/mo.

Do Backstory and Gong have free plans?

Neither lists a free plan.

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