Nektar.ai captures go-to-market activity automatically and connects it to CRM records – emails, meetings and contacts that would otherwise never be logged – with an AI agent layer branded DAISY on top of the resulting revenue telemetry.
The problem is one every revenue leader recognises and few tools address directly. CRM data is entered by salespeople between calls, so contacts go missing, meetings never get logged and multi-threaded deals appear to have one stakeholder. Every forecast, attribution model and pipeline review then runs on that incomplete picture – and no amount of analytical sophistication downstream recovers activity that was never recorded.
Nektar publishes direct comparisons against Gong, Clari, People.ai and others, which is a confident position for a smaller vendor. Two practical points: capturing employee email and calendar data carries privacy obligations worth settling with your legal team first, and automatic capture improves data completeness without fixing a process nobody follows.
