Novu Connect plugs an AI agent, including a Claude-powered Managed Agent, into Slack, Microsoft Teams, WhatsApp, Telegram, and email, so a single conversation stays coherent no matter which channel a user replies from. It ships from Novu, the open-source communication-infrastructure company originally launched as Notifire in June 2021 and rebranded Novu that September, based in Ramat Gan, Israel.
The product's differentiator is identity and thread resolution across channels: if a user starts a conversation in Slack, follows up over WhatsApp, and closes the loop by email, Novu Connect treats it as one thread with shared memory rather than three disconnected bot sessions. It builds on Novu's existing open-source notification engine, which has passed 21,000 GitHub stars, giving Connect a mature delivery layer for routing messages across channels through a single API.
Novu Connect suits product, CX, and engineering teams that already have an AI agent built and want it reachable across the channels their users already use, without building separate bot integrations and identity-mapping logic for each one. Novu's platform pricing starts with a free tier covering 10,000 workflow runs per month, with the Pro tier at $30/month, Team at $250/month, and custom Enterprise plans above that.
