B12 vs Durable (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Durable
From $25/mo against from $49/mo
Free plan
Tie
Both have one
Higher rating
Durable
4.4 against 4.7
Same job?
Yes
Both are Design tools

Side by side

Compared on	B12	Durable
Our rating	4.4	4.7Better
Starts at	$49/mo	$25/moBetter
Free plan	Yes	Yes
Category	Design	Design
Plans	From $49/mo	From $25/mo
Key features	AI-generated site draft refined by a human expert team Built for professional services businesses specifically Integrated scheduling and invoicing tools Free tier for a basic draft Client-facing business tools beyond the website itself	Website generation marketed at roughly 30 seconds Bundled invoicing and basic CRM tools Automated marketing copywriting Free tier for a generated preview Built for small business owners wanting speed
Pros	Human refinement produces a more polished result than AI alone Well suited to professional services wanting a done-for-you site Business tools like scheduling and invoicing included beyond the site	Among the fastest generation claims in this category Bundled business tools extend past the website itself Free tier available to preview before publishing
Cons	Human refinement step means slower turnaround than pure AI builders Higher starting price than fully self-serve competitors Best suited to professional services rather than general businesses	Speed-first generation may need more manual refinement for a polished result Publishing and business tools require a paid plan Less design customization depth than a fuller no-code editor
Company	B12, founded 2015	Durable, founded 2022

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is B12 better than Durable?

In our reviews B12 scores 4.4 and Durable scores 4.7. The better pick depends on the job. B12: AI drafts your site, then a human team actually polishes it. Durable: Marketed around generating a usable website in about 30 seconds.

Which is cheaper, B12 or Durable?

Durable has the lower starting price: from $49/mo for B12 and from $25/mo for Durable.

Do B12 and Durable have free plans?

Yes, both have a free plan.

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