B12 vs LogoMakr (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
LogoMakr
From $29/mo against from $49/mo
Free plan
Tie
Both have one
Higher rating
B12
4.4 against 3.7
Same job?
Yes
Both are Design tools

Side by side

Compared on	B12	LogoMakr
Our rating	4.4Better	3.7
Starts at	$49/mo	$29/moBetter
Free plan	Yes	Yes
Category	Design	Design
Plans	From $49/mo	From $29/mo
Key features	AI-generated site draft refined by a human expert team Built for professional services businesses specifically Integrated scheduling and invoicing tools Free tier for a basic draft Client-facing business tools beyond the website itself	AI-generated logo concepts from business name, industry, and style Full drag-and-drop design canvas for refinement Editable professional starting templates Export in PNG, JPG, SVG, and PDF Optional human-designer "Done For You" service
Pros	Human refinement produces a more polished result than AI alone Well suited to professional services wanting a done-for-you site Business tools like scheduling and invoicing included beyond the site	Free to design and preview - only pay when you download Real editing canvas, not just AI-generated previews you can't touch One-time pricing, not a forced subscription
Cons	Human refinement step means slower turnaround than pure AI builders Higher starting price than fully self-serve competitors Best suited to professional services rather than general businesses	Self-design output quality still depends on how much you refine it Designer service is a separate added cost from $150 No ongoing brand-kit features beyond the logo file itself
Company	B12, founded 2015	LogoMakr

Prices come from each vendor's pricing page, last checked 20260824. Check the vendor before you buy.

FAQ

Questions people ask

Is B12 better than LogoMakr?

In our reviews B12 scores 4.4 and LogoMakr scores 3.7. The better pick depends on the job. B12: AI drafts your site, then a human team actually polishes it. LogoMakr: Describe your business, get original AI-generated logo concepts in seconds, then fine-tune on a full design canvas - free until you download.

Which is cheaper, B12 or LogoMakr?

LogoMakr has the lower starting price: from $49/mo for B12 and from $29/mo for LogoMakr.

Do B12 and LogoMakr have free plans?

Yes, both have a free plan.

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