Brand24 vs Brandwatch (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Brandwatch does not list a price
Free plan
Tie
Neither has one
Higher rating
Brand24
4.3 against 4.1
Same job?
Yes
Both are Marketing tools

Side by side

Compared on	Brand24	Brandwatch
Our rating	4.3Better	4.1
Starts at	$199/mo	Not listed
Free plan	No	No
Category	Marketing	Marketing
Plans	Individual$249/mo, or $199/mo billed yearly Team$349/mo, or $299/mo billed yearly Pro$499/mo, or $399/mo billed yearly Business$699/mo, or $599/mo billed yearly EnterpriseFrom $1,499/mo, billed yearly	See pricing
Key features	Real-time mention tracking across social networks, news, blogs, forums, and review sites AI sentiment analysis applied to every tracked mention Spike and anomaly detection that flags unusual jumps in mention volume Influencer identification within tracked conversations Automated, customizable PDF reporting	Social media listening and sentiment analysis at scale Brand mention and emerging trend tracking Built for market research and reputation monitoring No self-serve free tier Operating since 2007
Pros	Tracks a wider mix of source types, including podcasts, forums, and review sites, than social-only monitoring tools Anomaly detection surfaces PR issues or viral spikes before a team would catch them by manual dashboard checks 3,800+ client base across 150+ countries signals a mature, proven product	Genuine specialization in listening and analysis, not message delivery Long operating history specifically in social intelligence Useful for catching reputation issues early through real-time monitoring
Cons	$199-249/month entry price is a real commitment for a small business or solo marketer testing social listening for the first time Entry-tier keyword (3) and mention (2,000/month) limits are tight for brands tracking multiple products or competitors No perpetual free tier; the trial converts to a paid plan or the account lapses	No free tier or transparent self-serve pricing Doesn't handle actual campaign execution or message delivery Enterprise sales process required to evaluate
Company	Brand24 S.A., founded 2011	Brandwatch, founded 2007

Prices come from each vendor's pricing page, last checked 20260629. Check the vendor before you buy.

FAQ

Questions people ask

Is Brand24 better than Brandwatch?

In our reviews Brand24 scores 4.3 and Brandwatch scores 4.1. The better pick depends on the job. Brand24: AI social listening platform that tracks brand mentions and sentiment across the web. Brandwatch: Listens to social conversations at scale, rather than sending messages.

Which is cheaper, Brand24 or Brandwatch?

Brand24: from $199/mo. Brandwatch: see pricing.

Do Brand24 and Brandwatch have free plans?

Neither lists a free plan.

More comparisons

Brand24 compared with

All Brand24 alternatives

Brandwatch compared with

All Brandwatch alternatives