Brand24 is a social-listening and media-monitoring platform that tracks brand mentions, sentiment, and discussion volume across social networks, news sites, blogs, forums, and review sites in real time. The Polish company was founded in Wrocław in 2011 by Michał Sadowski along with co-founders Piotr Wierzejewski, Karol Wnukiewicz, and Dawid Szymański.
The platform continuously crawls Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Reddit, Quora, Telegram, Medium, podcasts, and general web sources for a set of tracked keywords, then applies AI sentiment analysis and anomaly detection to flag spikes in mention volume that might signal a PR issue or viral moment before it fully unfolds. Automated PDF reports, influencer identification, and Slack/email alerts route findings to the right team without someone watching a dashboard around the clock.
It fits marketing and PR teams, agencies, and brands that need to catch reputation issues or track campaign buzz across channels rather than monitor one platform at a time. Pricing starts at $199/month (Individual, billed annually; $249 month-to-month) for 3 keywords and 2,000 mentions/month, scaling through Team, Pro, and Business tiers to Enterprise at $1,499/month and up, with a 14-day free trial on all plans.
