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Head to head · 2026

Brand24 vs Meltwater

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Brand24

AI social listening platform that tracks brand mentions and sentiment across the web

4.3$199/mo

Visit Brand24 (opens Brand24 in a new tab)

Meltwater

Media intelligence and social listening platform whose Meltwater AI filters coverage, flags narrative shifts, writes automated…

4.2Not listed

Visit Meltwater (opens Meltwater in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Not comparable

    Not comparable: Meltwater does not list a price

  • Free plan

    Tie

    Neither has one

  • Higher rating

    Brand24

    4.3 against 4.2

  • Same job?

    Yes

    Both are Marketing tools

Side by side

Compared onBrand24Meltwater
Our rating4.3Better4.2
Starts at$199/moNot listed
Free planNoNo
CategoryMarketingMarketing
Plans
  • Individual$249/mo, or $199/mo billed yearly
  • Team$349/mo, or $299/mo billed yearly
  • Pro$499/mo, or $399/mo billed yearly
  • Business$699/mo, or $599/mo billed yearly
  • EnterpriseFrom $1,499/mo, billed yearly
See pricing
Key features
  • Real-time mention tracking across social networks, news, blogs, forums, and review sites
  • AI sentiment analysis applied to every tracked mention
  • Spike and anomaly detection that flags unusual jumps in mention volume
  • Influencer identification within tracked conversations
  • Automated, customizable PDF reporting
  • Meltwater AI for filtering coverage and spotting narrative shifts
  • Automated summaries, alerts and executive briefings
  • Media monitoring across 1.3 billion daily documents in 240+ languages
  • AI visibility tracking of how AI platforms portray a brand
  • Journalist database and influencer marketing tools
Pros
  • Tracks a wider mix of source types, including podcasts, forums, and review sites, than social-only monitoring tools
  • Anomaly detection surfaces PR issues or viral spikes before a team would catch them by manual dashboard checks
  • 3,800+ client base across 150+ countries signals a mature, proven product
  • Covers news, social and AI-generated content in one platform
  • Large language coverage for global monitoring
  • Includes PR outreach tools beside monitoring
Cons
  • $199-249/month entry price is a real commitment for a small business or solo marketer testing social listening for the first time
  • Entry-tier keyword (3) and mention (2,000/month) limits are tight for brands tracking multiple products or competitors
  • No perpetual free tier; the trial converts to a paid plan or the account lapses
  • No published prices or free plan
  • Built for communications teams rather than individuals
  • Scale and customer figures are the company's own claims
CompanyBrand24 S.A., founded 2011Meltwater

Prices come from each vendor's pricing page, last checked 20261005. Check the vendor before you buy.

FAQ

Questions people ask

Is Brand24 better than Meltwater?

In our reviews Brand24 scores 4.3 and Meltwater scores 4.2. The better pick depends on the job. Brand24: AI social listening platform that tracks brand mentions and sentiment across the web. Meltwater: Media intelligence and social listening platform whose Meltwater AI filters coverage, flags narrative shifts, writes automated summaries and executive briefings, and tracks how AI platforms portray a brand.

Which is cheaper, Brand24 or Meltwater?

Brand24: from $199/mo. Meltwater: see pricing.

Do Brand24 and Meltwater have free plans?

Neither lists a free plan.

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