Who comes out ahead
Based only on the facts in our directory. The right pick still depends on the job you need done.
Lower starting price
Not comparable
Not comparable: Meltwater does not list a price
Free plan
Tie
Neither has one
Higher rating
Tie
4.2 against 4.2
Same job?
Yes
Both are Marketing tools
Side by side
| Compared on |  Act-On |  Meltwater |
|---|---|---|
| Our rating | 4.2 | 4.2 |
| Starts at | $900/mo | Not listed |
| Free plan | No | No |
| Category | Marketing | Marketing |
| Plans | From $900/mo | See pricing |
| Key features |
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| Pros |
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| Cons |
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| Company | Act-On Software | Meltwater |
Prices come from each vendor's pricing page, last checked 20261012. Check the vendor before you buy.
FAQ
Questions people ask
Is Act-On better than Meltwater?
In our reviews Act-On scores 4.2 and Meltwater scores 4.2. The better pick depends on the job. Act-On: Lifecycle marketing automation platform for email, web, SMS and social, with AI Create for brand-compliant copy, Adaptive Send timing, predictive lead scoring, an InSite web agent and conversational data analysis. Meltwater: Media intelligence and social listening platform whose Meltwater AI filters coverage, flags narrative shifts, writes automated summaries and executive briefings, and tracks how AI platforms portray a brand.
Which is cheaper, Act-On or Meltwater?
Act-On: from $900/mo. Meltwater: see pricing.
Do Act-On and Meltwater have free plans?
Neither lists a free plan.
