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Head to head · 2026

Faraday vs Rows

Pricing, free plans, ratings, features, pros and cons, side by side. Where one comes out ahead, we mark it.

Faraday

1,400+ data points on 240 million US adults, sub-200ms API responses, custom churn and conversion-propensity models…

3.4Free

Visit Faraday (opens Faraday in a new tab)

Rows

A spreadsheet with live API connections built into the cells

4.4$15/mo

Visit Rows (opens Rows in a new tab)

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

  • Lower starting price

    Not comparable

    Not comparable: Faraday does not list a price

  • Free plan

    Tie

    Both have one

  • Higher rating

    Rows

    3.4 against 4.4

  • Same job?

    Yes

    Both are Data and Analytics tools

Side by side

Compared onFaradayRows
Our rating3.44.4Better
Starts atFree$15/mo
Free planYesYes
CategoryData and AnalyticsData and Analytics
PlansFree
  • FreeFree
  • Plus$15/mo
  • Pro$29/mo
Key features
  • 1,400+ consumer/identity data points on 240M U.S. adults
  • Sub-200ms real-time API responses
  • MCP support for direct AI agent integration
  • Custom churn, conversion, and next-best-offer models
  • 50+ native integrations plus major data warehouse connections
  • Live API connections directly inside spreadsheet cells
  • AI-assisted formula generation and data summarization
  • Built-in charting and presentation-ready formatting
  • Web-native alternative to Excel and Google Sheets
  • Free tier for personal use
Pros
  • Massive, specific, verifiable data scale rather than a vague "big data" claim
  • Pay-only-for-matches pricing with no contract lowers commitment risk
  • Genuine AI-agent-ready architecture via MCP, not just a legacy API
  • Live API connections keep spreadsheet data current automatically
  • Removes manual export-and-import steps for connected data sources
  • Modern, web-native interface with built-in AI assistance
Cons
  • Enterprise tier requires a sales-led process for complex needs
  • Consumer data enrichment at this scale requires careful privacy compliance by users
  • Best suited to teams already running data-driven marketing operations
  • Full value depends on needing live connections to supported services
  • Team features and more integrations require a paid plan
  • Less established than Excel or Google Sheets for basic spreadsheet needs
CompanyFaraday, founded 2012Rows, founded 2016

Prices come from each vendor's pricing page, last checked 20260826. Check the vendor before you buy.

FAQ

Questions people ask

Is Faraday better than Rows?

In our reviews Faraday scores 3.4 and Rows scores 4.4. The better pick depends on the job. Faraday: 1,400+ data points on 240 million US adults, sub-200ms API responses, custom churn and conversion-propensity models - a B2B customer-context platform, not a chat product. Rows: A spreadsheet with live API connections built into the cells.

Which is cheaper, Faraday or Rows?

Faraday: free. Rows: from $15/mo.

Do Faraday and Rows have free plans?

Yes, both have a free plan.

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