Agent Analytics tracking how AI crawlers interact with a site
Free one-time AEO Report available without a paid plan
Operating since 2023
Pros
Launched by an established marketing platform rather than an unproven point solution
Bundling into existing Marketing Hub tiers means current HubSpot customers get it without a separate purchase
Covers the three answer engines marketers ask about most: ChatGPT, Gemini, and Perplexity
Agents execute optimization work directly rather than only recommending it
Aim turns raw monitoring data into a concrete, prioritized action plan
Tracks AI crawler behavior specifically, a technical layer competitors often skip
Cons
Still in public beta as of its April 2026 launch, so features and pricing may shift
Standalone plan costs $50/month on top of any existing Marketing Hub subscription
Daily prompt caps of 25 to 50 depending on tier limit how much tracking depth is possible
Full pricing requires a sales conversation rather than published tiers
Free report is a one-time snapshot, not an ongoing free tier
Autonomous agent actions require trust in the tool's judgment on live content
Company
HubSpot, founded 2026
Profound, founded 2023
Prices come from each vendor's pricing page, last checked 20260730. Check the vendor before you buy.
FAQ
Questions people ask
Is HubSpot AEO better than Profound?
In our reviews HubSpot AEO scores 3.9 and Profound scores 4.3. The better pick depends on the job. HubSpot AEO: Tracks and improves brand visibility inside AI answer engines like ChatGPT and Gemini. Profound: Deploys autonomous AI agents to act on AI-search visibility, not just report on it.
Profound
HubSpot AEO
