Metricool vs SocialPilot (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Metricool
From $20/mo against from $42.5/mo
Free plan
Metricool
Only Metricool has one
Higher rating
Tie
4.5 against 4.5
Same job?
Yes
Both are Social Media tools

Side by side

Compared on	Metricool	SocialPilot
Our rating	4.5	4.5
Starts at	$20/moBetter	$42.5/mo
Free plan	YesBetter	No
Category	Social Media	Social Media
Plans	Free$0 StarterFrom $25/mo, or $20/mo billed yearly (5 brands); $45 or $36 for 10 brands AdvancedFrom $67/mo, or $53/mo billed yearly (15 brands); up to $210 or $159 for 50 brands CustomQuote only	Standard$50/mo, or $42.50/mo billed yearly Premium$100/mo, or $85/mo billed yearly EnterpriseQuote only
Key features	Combined organic scheduling and paid ad performance tracking Meta and Google ad campaign monitoring alongside organic analytics Free tier for standard use Operating since 2015 Cross-channel reporting connecting organic and paid performance	Bulk scheduling for 500+ posts in a single batch Review generation and management for Google Business and Facebook No free plan, paid access only Operating since 2014 Pricing structured to scale to 100+ client accounts
Pros	Combines organic and paid performance data most competitors keep separate Free tier available for standard use Cross-channel reporting simplifies total social performance understanding	Bulk-scheduling scale suits high-volume agency publishing directly Review management bundled alongside social, an adjacent capability most competitors lack Pricing structure scales to large client counts without proportional cost jumps
Cons	More features require a paid plan Paid ad management depth may not match dedicated ad-platform tools Combined scope adds complexity for a team only wanting organic scheduling	No permanent free plan beyond the trial Review-management feature adds no value for accounts that don't need it Smaller brand recognition than category leaders like Hootsuite or Buffer
Company	Metricool, founded 2015	SocialPilot Technologies Inc., founded 2014

Prices come from each vendor's pricing page, last checked 2026-09-24. Check the vendor before you buy.

FAQ

Questions people ask

Is Metricool better than SocialPilot?

In our reviews Metricool scores 4.5 and SocialPilot scores 4.5. The better pick depends on the job. Metricool: Combines organic scheduling, analytics, and paid ad management in one dashboard. SocialPilot: Bulk-schedules 500+ posts at once and bundles review management alongside social.

Which is cheaper, Metricool or SocialPilot?

Metricool has the lower starting price: from $20/mo for Metricool and from $42.5/mo for SocialPilot.

Do Metricool and SocialPilot have free plans?

Only Metricool has a free plan.

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