Applitools is a software testing platform that describes its approach as deterministic AI end-to-end testing. Visual AI uses machine learning to validate how an application looks, handling dynamic content and flagging meaningful visual changes without false positives, and Autonomous creates and runs tests through AI-augmented recording and natural-language authoring.
The company says it is trusted by Global 1000 brands including LabCorp, Lloyds Bank, Okta and The New York Times, holds ISO 27001 and SOC 2 Type II compliance, and supports cloud, dedicated cloud and on-premises deployment. It has operated for more than a decade.
The Starter plan costs $667 a month billed annually, covers 100,000 component checkpoints or 1,000 page checkpoints with unlimited users, and has a free trial. Professional and Enterprise are priced through sales, starting at 150 and 350 active pages. Higher tiers add AI-driven functional testing, codeless API testing and priority support. Prices are USD from the company’s pricing page.









