Shortlist by what you need
Start here if you know why you are leaving Applitools.
Want the closest match?
KaneAIMost similar to Applitools in what it does, its category and its price.
Visit (opens KaneAI in a new tab)Need a free plan?
CypressHas a free plan, rated 4.4 out of 5. Applitools has none.
Visit (opens Cypress in a new tab)Want the best rated?
mablRated 4.4 out of 5 in our review, against 4.1 for Applitools.
Visit (opens mabl in a new tab)
At a glance
Green means better than Applitools, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 ApplitoolsBaseline | 4.1 | $667/mo | No | AI-augmented testing platform built around Visual AI, which validates what users actually see, and Autonomous, which creates and runs tests through AI-assisted recording and natural-language authoring. | |
| KaneAI | 4.1Same | $199/mo$468 less | No | GenAI-native test automation agent that authors, manages, and debugs software tests from plain language. | vs Applitools |
| Cypress | 4.4+0.3 | $67/mo$600 less | YesApplitools has none | JavaScript end-to-end and component testing framework with a free open-source app and a paid Cypress Cloud that adds AI test generation from natural-language prompts, self-healing tests and AI insights on failures. | vs Applitools |
 Virtuoso QA | 3.9−0.2 | Not listed | No | AI-native test automation platform with natural-language authoring, self-healing tests and human-approved AI test generation. | vs Applitools |
 Kobiton | 3.9−0.2 | Not listed | No | Mobile app testing on real devices, with a device cloud, AI-augmented testing, no-code validations and DevOps pipeline integration. | vs Applitools |
| mabl | 4.4+0.3 | Not listed | No | Agentic test automation platform for web, mobile, API, performance and accessibility testing, with AI auto-healing of tests, test generation, failure summaries and a testing harness that runs inside a developer's IDE or terminal. | vs Applitools |
 Katalon | 3.8−0.3 | Not listed | No | Six named AI agents span the testing lifecycle - from a Requirement Analyzer that flags ambiguities to a Root Cause Analyzer that recommends fixes, on "One Agentic Platform." | vs Applitools |
 QA.tech | 4.1Same | Not listed | No | Testing agents that read the screen like a user, so no selectors to maintain. | vs Applitools |
 Testim | 4.0−0.1 | Not listed | No | AI-powered test automation platform from Tricentis that creates tests from natural-language descriptions, uses AI locators to find elements and self-heals tests as an app changes. | vs Applitools |
The alternatives in detail
In order of how closely each one matches Applitools.
KaneAI
4.1$199/mo
vs Applitools$468 lessSame
GenAI-native test automation agent that authors, manages, and debugs software tests from plain language.
- Natural-language test authoring, management, and debugging in one workflow
- Tests that evolve automatically as the application under test changes
- Native iOS and Android testing across 10,000+ real devices
Covers authoring, management, and debugging together instead of three disconnected tools
No published free tier; per-agent pricing starts at $199/month even for a single license
Cypress
4.4$67/mo
vs Applitools$600 less+0.3Free plan
JavaScript end-to-end and component testing framework with a free open-source app and a paid Cypress Cloud that adds AI test generation from natural-language prompts, self-healing tests and AI insights on failures.
- Cypress Studio natural-language test generation
- Self-healing tests through AI
- AI-powered insights on test failures in Cypress Cloud
Open-source app is free to use
AI features are capped by monthly or yearly prompt executions
Virtuoso QA
3.9Not listed
vs Applitools−0.2
AI-native test automation platform with natural-language authoring, self-healing tests and human-approved AI test generation.
- Natural-language test authoring with a generator that turns specs into tests
- Self-healing tests that adapt to application changes
- UI, API, cross-browser and cross-device testing
Named enterprise and public-sector customers and an analyst placement, per the site
No published prices and no self-serve trial found
Kobiton
3.9Not listed
vs Applitools−0.2
Mobile app testing on real devices, with a device cloud, AI-augmented testing, no-code validations and DevOps pipeline integration.
- Real-device mobile testing rather than emulators
- Mobile device cloud plus management of your own device lab
- AI-Augmented Testing
Real devices surface the fragmentation and hardware bugs emulators hide
No public pricing
mabl
4.4Not listed
vs Applitools+0.3
Agentic test automation platform for web, mobile, API, performance and accessibility testing, with AI auto-healing of tests, test generation, failure summaries and a testing harness that runs inside a developer's IDE or terminal.
- AI auto-healing that repairs tests after application changes
- Test generation for web, mobile and API
- Automatic summaries of test failures
14-day free trial
No published prices; a quote is required
Katalon
3.8Not listed
vs Applitools−0.3
Six named AI agents span the testing lifecycle - from a Requirement Analyzer that flags ambiguities to a Root Cause Analyzer that recommends fixes, on "One Agentic Platform.".
- Six named AI agents spanning the full testing lifecycle
- Autonomous Test Runner - executes natural-language manual tests
- Root Cause Analyzer - identifies failure causes and recommends fixes
Autonomous Test Runner lets non-automation testers run tests from plain descriptions
Pricing beyond the trial requires a demo request
QA.tech
4.1Not listed
vs ApplitoolsSame
Testing agents that read the screen like a user, so no selectors to maintain.
- Autonomous agents testing without selectors or code access
- Test creation by chat in plain English
- GitHub PR integration with automated review
Nothing brittle to break when the interface changes
No pricing published on any tier
Testim
4.0Not listed
vs Applitools−0.1
AI-powered test automation platform from Tricentis that creates tests from natural-language descriptions, uses AI locators to find elements and self-heals tests as an app changes.
- AI creation of tests from natural-language descriptions
- Custom locators built with AI and machine learning
- Self-healing tests that adapt as the app changes
Self-healing reduces test maintenance when the interface changes
No published prices, and third parties describe sales-gated annual contracts
FAQ
Questions people ask
Is Applitools free?
Applitools does not list a free plan. Paid plans start from $667/mo.
What is the best free alternative to Applitools?
Cypress is the highest-rated alternative here with a free plan (4.4 out of 5).
What is the cheapest alternative to Applitools?
Among paid plans, Cypress has the lowest starting price (from $67/mo). If you need it free, start with Cypress.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.