Base44 is a no-code, natural-language app builder launched in February 2025 by solo Israeli developer Maor Shlomo. Wix acquired the company in June 2025 for approximately $80 million, less than six months after launch, and Base44 has since grown to more than 2 million users with roughly $100 million in annual recurring revenue by Q1 2026.
Users describe an application in plain language and Base44 generates the frontend interface, backend logic, database schema, authentication, and cloud deployment in one pass, with built-in support for email, SMS, AI model calls, and image generation inside the generated app. That end-to-end generation, rather than code snippets a developer still has to assemble, is the platform's core differentiator against most AI coding assistants.
Base44 suits founders, product managers, and hobbyists building working software without a development team. The Free Forever plan includes 25 message credits and 100 integration credits with unlimited apps; paid plans start at Starter ($20/month billed monthly, $16/month billed annually), rising to Builder ($50/month) and Pro ($100/month), though some users report pricier and slower support since the Wix acquisition.
