Anything was founded in 2021 in San Francisco by ex-Google product people Dhruv Amin and Marcus Lowe, alongside Mark Craemer, originally launched as Create, a marketplace pairing startups with freelance engineers plus AI coding tools. After ChatGPT's late-2022 debut upended that model, the founders shut down the freelance marketplace in October 2023 and rebuilt around prompt-to-app generation, relaunching under the name Anything in April 2025.
Users describe an app in plain English inside a chat interface; Anything writes and assembles the underlying code, wiring up backend infrastructure, authentication, and Stripe-based payments without a developer touching a config file. A visual QA layer checks the generated app against the original prompt before handing control back to the user, and a Max-tier "parallel agents" mode runs multiple build attempts at once against a 1-million-token context window.
Suited to founders and product teams validating an idea or shipping a full micro-SaaS without hiring an engineering team first. A free tier covers early experimentation; Pro starts at $19/month with 20,000 monthly credits, private projects, and a custom domain, while Max runs $199/month for 220,000 credits and the parallel-agent tooling; annual billing knocks two months off either paid plan.
