Postwise
4.1AI ghostwriting for audience growth
The best Marketing AI tools right now are Seventh Sense, Phrasee, and Unbounce. Seventh Sense is our top overall pick (4.4/5). Compare all 8 below by price, features and rating to find the right fit.
★ Top pickSeventh SenseOur highest-rated pick, known for per-contact send-time optimizationVisit Seventh Sense
| Tool | Best for | Free | From | Rating | Visit |
|---|---|---|---|---|---|
 Seventh Sense | Best overall | No | $64/mo | 4.4 | Visit |
 Phrasee | Best value | No | — | 4.3 | Visit |
 Unbounce | Most popular | No | $99/mo | 4.3 | Visit |
 Optimizely | Also worth a look | No | — | 4.3 | Visit |
 Anyword | Also worth a look | No | $39/mo | 4.2 | Visit |
 Tofu | Also worth a look | No | — | 4.2 | Visit |
| Postwise | Also worth a look | No | $37/mo | 4.1 | Visit |
 Customers.ai | Best free option | Yes | $225/mo | 4.0 | Visit |
Best Marketing AI tool for each use case
Ad copy & creative
Generate headlines, ad variations, and visuals for paid campaigns at volume. AdCreative.ai produces conversion-focused ad images and copy together, while Copy.ai and Jasper handle text variations; look for A/B-ready outputs and platform-specific formats.
SEO content optimization
Write and optimize content to rank, guided by what competitors cover. Surfer SEO analyzes top-ranking pages and scores your draft against them; pair it with a writer like Jasper to produce briefs and optimized articles in one flow.
Email & lifecycle marketing
Draft campaigns, subject lines, and nurture sequences tuned to each audience segment. HubSpot AI builds this into your CRM and automation, while Copy.ai generates standalone sequences; look for personalization and integration with your sending platform.
Social & repurposing
Turn one asset into many posts across platforms with on-brand voice. Jasper and Copy.ai offer templates and brand voices for bulk social output; look for tone controls and the ability to reformat a blog into threads and captions.
How to choose a Marketing AI tool
What to evaluate
- Specialist vs. generalist — because an SEO tool and a copy generator solve different parts of the funnel
- CRM and stack integration — since marketing AI inside your existing platform reduces busywork
- Brand voice consistency — as off-brand copy undermines campaigns more than slow output does
- Credit-based limits — which cap how many generations heavy campaigns can actually use
Which one should you pick?
If your goal is ranking in searchUse Surfer SEO for data-driven optimization, since generic copywriters cannot tell you what top-ranking pages actually cover.
If you already run HubSpotLean on HubSpot AI, which embeds content generation directly into your CRM, emails, and automation without a new silo.
If you need high-volume on-brand copyPick Jasper or Copy.ai for brand voices, templates, and bulk workflows purpose-built for marketing teams.
Best free Marketing AI tools
These Marketing tools offer a genuine free plan or trial, a smart place to start before you pay.
How much do Marketing AI tools cost?
| Price tier | What you get | Examples |
|---|---|---|
| Free | $0, free plan or open-source | HubSpot AI, Simplified |
| Budget | Under $15/mo | Brevo |
| Mid-range | $15 to $39/mo | Postwise, Anyword, AdRoll, Klaviyo, Creatify |
| Premium | $40/mo and up | Customers.ai, Seventh Sense, Unbounce, Instapage, Madgicx |
Pro tips
- Pair an SEO tool with a copy generator; Surfer tells you what to write, Jasper writes it.
- Train brand voice on real top-performing assets, not aspirational tone, or output rings false.
- Marketing AI bills by credits, so bulk campaign generation drains monthly caps faster than expected.
- Always human-edit AI ad copy for claims and compliance; models invent features and unverifiable superlatives.
How we test & rank
Our editors hand-test the tools in this category and score them on value, feature depth, popularity and real user ratings. Rankings are never for sale, and affiliate links never change a score. Read our full methodology
Browse all tools
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AdRoll
4.1AI retargeting across web and social
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Customers.ai
4.0Identify and remarket to website visitors
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Brevo
4.2AI email marketing and automation suite
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Smartly.io
4.3AI advertising and creative automation at scale
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Omneky
4.2AI ad creative generation across channels
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Madgicx
4.3AI automation for Meta ads management
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Pencil
4.1Generative AI ad creative with predictions
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Mutiny
4.5AI website personalization for B2B revenue
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Persado
4.4Motivation AI for enterprise marketing copy
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HubSpot AI
4.3AI features inside HubSpot CRM
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Simplified
4.2All-in-one content and design app
About Marketing AI tools
AI marketing tools apply AI across the funnel, generating ad and social copy, designing creative, researching keywords, personalizing email, scoring leads, and surfacing insights from campaign data. They’re built for marketers, agencies, ecommerce sellers, and founders who need to produce more content, test faster, and make data-backed decisions without expanding headcount. Many specialize in one channel (SEO, paid ads, email, social), while suites aim to cover several.
Marketing is outcome-driven, so judge tools by results and fit rather than feature counts:
- Channel focus, whether it targets SEO, paid ads, social, email, or all of them.
- Brand consistency, custom voice, templates, and on-brand asset generation.
- Data and analytics, performance insights, A/B testing, and reporting depth.
- Integrations and ROI, connections to your CMS, ad accounts, and CRM, and clear pricing against results.
Marketing AI tools — FAQ
What are AI marketing tools?
AI marketing tools use AI to create, optimize, and analyze marketing across channels, producing copy and creative, improving SEO, personalizing campaigns, and reporting on results. Examples include Jasper, Surfer SEO, and HubSpot's AI features.
How is AI used in marketing?
Common uses include generating ad and social copy, researching and optimizing keywords, personalizing email at scale, automating audience segmentation, and analyzing campaign data to predict what will perform best.
Can AI improve SEO?
Yes. AI tools speed up keyword research, content briefs, on-page optimization, and internal linking, and help structure content for search and AI answer engines. Human strategy and quality editing still drive lasting rankings.
Are AI marketing tools worth the cost?
For most teams, yes, they cut production time and improve testing speed, which can quickly offset subscription costs. Value depends on using them within a clear strategy rather than expecting automation alone to grow results.
What's the best free AI marketing tool?
ChatGPT's free tier is the best free starting point for marketing copy, briefs, and brainstorming across channels. Copy.ai offers a limited free plan for templated output, and Canva's free AI features help with quick visuals. Dedicated SEO and ad tools like Surfer and AdCreative generally require paid plans for real use.
How much do AI marketing tools cost?
Marketing AI spans a wide range, with paid plans from the low tens of dollars for copy tools to higher tiers for SEO and ad platforms billed by credits, seats, or projects. All-in-one suites like Jasper and HubSpot AI cost more but replace several point tools. Budget by the channels you run, since stacking specialists adds up.
Is Jasper worth it?
Jasper is worth it for marketing teams producing high volumes of on-brand content who value templates, brand voices, and collaboration. Solo marketers or light users can replicate much of the drafting with ChatGPT for less. The payoff is the marketing-specific workflow and consistency, not unique writing ability.
Can AI marketing tools replace a marketer?
No, AI marketing tools accelerate execution but cannot replace strategy, judgment, or brand stewardship. They draft copy, optimize for SEO, and generate variations far faster than humans, but still require a marketer to set direction, verify claims, and edit for brand and compliance. Treat them as force multipliers, not autopilot.