Chatfuel is a no-code chatbot platform founded in 2015 and part of Y Combinator's Winter 2016 batch, built to let businesses automate conversations on Meta-owned messaging channels without writing code. The company has operated as an official Meta Partner since its early days and has grown into one of the longest-running players in the chatbot-building space.
The platform builds AI-powered flows across WhatsApp, Instagram, Facebook Messenger, TikTok DMs, and website widgets, combining scripted decision trees with generative AI responses for questions outside the predefined flow. Newer Fuely AI-powered tiers extend the platform toward autonomous sales agents that can qualify leads and answer product questions rather than following fixed scripts alone.
Chatfuel serves e-commerce brands, marketers, and agencies running high-volume conversations across Meta channels, billing based on active contacts, meaning unique people who message the bot in the trailing 30 days, rather than message count. Following a 2026 pricing revamp, plans start at $39/month for the Fuely Super tier covering 150 contacts, with the commonly marketed entry point at $69/month for 500 contacts and further discounts on 6- or 12-month billing.
