Landbot, founded in 2018 in Barcelona, builds a no-code chatbot platform focused on replacing static web forms with conversational, chat-style flows, on the premise that a form presented as a back-and-forth conversation converts more visitors into leads than a traditional multi-field form.
The visual builder lets teams design branching conversation flows without code, deployable as a website widget, a WhatsApp bot, or a standalone landing page, with native integrations into common CRM and marketing tools to route captured leads automatically.
Pricing starts with a free sandbox plan covering 100 chats per month, then paid tiers from around $45 per month scaling with chat volume and features. For a marketing team that wants to replace a lead-capture form with a higher-converting conversational flow, Landbot's forms-as-conversations approach addresses that directly.
