Makeup Check AI analyses makeup and suggests changes. It runs 24 separate analyses across photo and video, assesses technique, works out a colour season, tries more than 300 looks on your face virtually, and carries over 100 tutorials that give feedback as you follow them. Around that sit a product matcher and inventory tracker, skincare routine planning, hairstyle-plus-makeup transformations, a 24/7 beauty chat and an achievement badge system.
Two features are genuinely useful. Colour season analysis is a real framework that people otherwise pay a consultant for, and getting a reasonable read on it from a photograph is a fair use of the technology. Tutorial feedback is better still – the gap between watching someone apply eyeliner and doing it yourself is exactly where instruction usually fails, and something that looks at your attempt and responds is closer to a lesson than a video is.
The reservations are one practical and one not. No retention or deletion policy appears anywhere, on a product whose input is photographs and video of your face – in a catalogue where a direct competitor in the neighbouring niche publishes a 24-hour deletion commitment on its landing page, that omission is a choice. Separately, and worth saying plainly: this is an app that scores your appearance and awards badges for improving it, aimed largely at young women. Used to learn a technique it is a tutor; used daily it is a device for finding fault with your own face, and the gamification pushes toward the second. No rates are published.
