ModiFace builds AI and augmented-reality technology that lets a consumer see how a specific makeup shade or hair colour would look on their own face in real time, simulating true-to-skin-tone colour across 11 finishes for makeup and full shade exploration for hair colour without any commitment or mess. Its AI skin analysis diagnostics assess a consumer’s skin and connect them to personalized product recommendations, and the company also runs teleconsultation tools, with all of its technology licensed to run reliably on any device at scale for beauty brands and retailers rather than sold as a single consumer app. Founded in 2007 out of University of Toronto research and now a L’Oreal company, ModiFace states its technology has powered more than 1 billion virtual try-on sessions, and its own site states it will power a Virtual Try-On experience inside ChatGPT as part of an L’Oreal x OpenAI partnership launching in summer 2026.
ModiFace is a business-to-business technology provider rather than a consumer product with its own signup or pricing page, so a brand or retailer wanting to use it needs to go through a direct sales conversation rather than a self-serve plan. As with any AI skin analysis tool, its personalized recommendations are a starting point for choosing products, not a medical or dermatological diagnosis.
Pricing is not published; ModiFace licenses its makeup virtual try-on, hair colour virtual try-on, skin analysis and teleconsultation technology directly to beauty brands and retailers through a sales conversation rather than a listed rate.
