Noodle Seed lets businesses build a branded AI app that runs inside ChatGPT, Claude, and Grok, turning conversational queries into product discovery, bookings, and lead capture. The company was started in September 2024 by co-founders Fahd Rafi and Asad Iqbal, who previously worked at Google and Microsoft, and is based in the San Francisco Bay Area.
Instead of asking a business to build and maintain a custom GPT by hand, Noodle Seed connects to a company's website and core business details, then auto-generates and publishes an app to the OpenAI Store within minutes, keeping it updated as the underlying site changes. The platform bundles commerce and booking flows, document and FAQ uploads for contextual grounding, and analytics, so a spa, boutique retailer, or DTC brand can capture a lead or an appointment directly from an AI chat conversation rather than sending the user back to a website.
Noodle Seed suits local service businesses, boutique retailers, DTC brands, and marketing agencies that want a presence inside AI chat platforms without hiring engineers to build one. The Free plan covers a business profile, listings, lead collection, and booking at $0/month, while the Plus plan adds a brand-voice knowledge base and a dedicated success manager for $20/month.
