Clay is a go-to-market platform that helps sales, marketing, and growth teams find prospects, enrich their data, and automate personalized outreach without writing code. Founded in New York in 2017, the company sharpened its focus around 2022 toward outbound data enrichment and has since grown into one of the most talked about tools in the sales tech stack, used by more than 100,000 users.
At its core, Clay lets users build spreadsheet-like tables that pull from more than 100 data sources through waterfall enrichment, automatically trying multiple providers until it finds a match for a contact or company. Its standout feature is Claygent, an AI research agent that can browse the web and summarize findings the way a human researcher would, at far greater speed.
Clay is aimed at sales development, growth, and revenue operations teams that need to build and enrich prospect lists and personalize outbound messaging at scale. Its no-code table interface makes it approachable for non-engineers while still supporting custom functions and API calls for technical users.
Clay offers a genuinely free tier with limited monthly credits, and paid plans start around $167 per month for higher usage limits and campaign integrations, scaling up to custom enterprise agreements. This tiered structure, paired with its research agent, sets it apart from traditional static enrichment tools.
