Who comes out ahead
Based only on the facts in our directory. The right pick still depends on the job you need done.
Lower starting price
Apollo.io
From $49/mo against from $167/mo
Free plan
Tie
Both have one
Higher rating
Tie
4.5 against 4.5
Same job?
Yes
Both are Sales & Revenue AI tools
Side by side
| Compared on | Apollo.io |  Clay |
|---|---|---|
| Our rating | 4.5 | 4.5 |
| Starts at | $49/moBetter | $167/mo |
| Free plan | Yes | Yes |
| Category | Sales & Revenue AI | Sales & Revenue AI |
| Plans | From $49/mo | From $167/mo |
| Key features |
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| Pros |
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| Cons |
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| Company | Apollo.io, founded 2015 | Clay Labs, Inc., founded 2017 |
Prices come from each vendor's pricing page, last checked 20260706. Check the vendor before you buy.
FAQ
Questions people ask
Is Apollo.io better than Clay?
In our reviews Apollo.io scores 4.5 and Clay scores 4.5. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Clay: Enriches every lead row with data pulled from 50-plus sources.
Which is cheaper, Apollo.io or Clay?
Apollo.io has the lower starting price: from $49/mo for Apollo.io and from $167/mo for Clay.
Do Apollo.io and Clay have free plans?
Yes, both have a free plan.
