Apollo.io, founded in 2015, is a sales engagement and prospecting platform built around a database of more than 230 million contacts and 30 million companies, combined with outreach automation, lead routing, and CRM syncing in one system.
The platform positions itself as replacing several separate sales tools at once, a contact data provider, an outreach sequencer, a dialer, an enrichment service, and a lightweight CRM, built for sales and go-to-market teams doing outbound prospecting and pipeline management.
A free tier covers limited use, and paid plans start around $49 a month for more contacts and automation volume. For a sales team that wants contact data, outreach sequencing, and pipeline tracking unified in one platform rather than stitched together from separate point tools, Apollo.io's all-in-one approach addresses that directly.
Apollo.io starts at $49, which is right at the Sales & Revenue AI median of $54.5 a month across the 62 priced tools we list in that category.
The cheapest paid option in Sales & Revenue AI starts at $0.18 and the most expensive at $3,313.
16% of Sales & Revenue AI tools in the directory offer a free tier, and this is one of them.
Compared against every priced listing in Sales & Revenue AI, recalculated as the catalogue changes. Method and the full market breakdown are in our AI tool pricing study.
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