Apollo.io vs Outreach (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Not comparable
Not comparable: Outreach does not list a price
Free plan
Apollo.io
Only Apollo.io has one
Higher rating
Apollo.io
4.5 against 4.2
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Apollo.io	Outreach
Our rating	4.5Better	4.2
Starts at	$49/mo	Not listed
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $49/mo	See pricing
Key features	Database of 230M+ contacts and 30M+ companies AI-powered multichannel outreach sequencing Lead routing and CRM syncing Call summaries and deal pipeline tracking Free tier for limited use	Multichannel sequences across email, phone, and LinkedIn Kaia conversation intelligence built into the same platform AI-powered revenue forecasting alongside outbound sequencing Blended seat-based and consumption-based pricing model $489M+ raised, $4.4B valuation
Pros	Extensive, verified contact and company database Combines several sales tools into one platform Free tier available to start	Combines sequencing, conversation intelligence, and forecasting in one platform Consumption-based pricing scales with actual usage rather than flat seats alone Long, proven enterprise track record since 2014
Cons	Not a data analytics or BI tool despite its category placement here Best evaluated against sales prospecting competitors, not analytics tools Full value requires active outbound sales activity, not data analysis needs	Pricing isn't published, and Enterprise plans exceed $160 a user monthly All-in-one scope may exceed what a team using separate best-of-breed tools wants 50-user deployments already run roughly $72,000 a year before add-ons
Company	Apollo.io, founded 2015	Outreach, founded 2014

Prices come from each vendor's pricing page, last checked 20260714. Check the vendor before you buy.

FAQ

Questions people ask

Is Apollo.io better than Outreach?

In our reviews Apollo.io scores 4.5 and Outreach scores 4.2. The better pick depends on the job. Apollo.io: Actually a sales prospecting platform, not a data analytics tool. Outreach: Multichannel sequences, deal management, and forecasting in one platform since 2014.

Which is cheaper, Apollo.io or Outreach?

Apollo.io: from $49/mo. Outreach: see pricing.

Do Apollo.io and Outreach have free plans?

Only Apollo.io has a free plan.

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