Clay vs Warmer (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Warmer
From $79/mo against from $167/mo
Free plan
Clay
Only Clay has one
Higher rating
Clay
4.5 against 3.5
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Clay	Warmer
Our rating	4.5Better	3.5
Starts at	$167/mo	$79/moBetter
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $167/mo	From $79/mo
Key features	Data enrichment waterfalling across 50+ external providers Spreadsheet-style interface for lead and company data AI-personalized outreach message drafting Fallback lookups when a first data source misses Free tier for testing smaller lists	Automated social/company data enrichment from prospect lists AI-generated personalized outreach message per prospect Credit-based pricing that scales with lead volume No long-term contract required Adopted by sales teams at Salesforce, HubSpot, and Adobe
Pros	Enrichment depth across dozens of data sources in one place Personalization is grounded in real researched data, not templates Purpose-built for sales and growth workflows specifically	Personalizes from real scraped profile data, not just a name-merge template Per-lead cost drops significantly at higher tiers (~$0.03/lead at Scale) No long-term contract required, lowering commitment risk
Cons	Pricing runs well above general automation platforms Learning curve for building complex enrichment waterfalls Value depends heavily on outbound sales being a core need	Credit-based pricing requires monitoring usage to avoid running out mid-campaign Entry tier ($79/month) is a real cost for solo users testing the product Automated profile scraping and outreach still needs compliance review for target regions
Company	Clay Labs, Inc., founded 2017	Warmer

Prices come from each vendor's pricing page, last checked 20260826. Check the vendor before you buy.

FAQ

Questions people ask

Is Clay better than Warmer?

In our reviews Clay scores 4.5 and Warmer scores 3.5. The better pick depends on the job. Clay: Enriches every lead row with data pulled from 50-plus sources. Warmer: Upload a prospect list and AI scrapes social/company intelligence to write a genuinely personalized outreach message for each one - used by professionals at Salesforce, HubSpot and Adobe.

Which is cheaper, Clay or Warmer?

Warmer has the lower starting price: from $167/mo for Clay and from $79/mo for Warmer.

Do Clay and Warmer have free plans?

Only Clay has a free plan.

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