Shortlist by what you need
Start here if you know why you are leaving Clay.
Want the closest match?
WarmerMost similar to Clay in what it does, its category and its price.
Visit (opens Warmer in a new tab)Need a free plan?
Apollo.io
Has a free plan, rated 4.5 out of 5.
Visit (opens Apollo.io in a new tab)Want to pay less than Clay?
PlusVibeFrom $37/mo, against from $167/mo for Clay.
Visit (opens PlusVibe in a new tab)Want the best rated?
Gojiberry AIRated 3.9 out of 5 in our review, against 4.5 for Clay.
Visit (opens Gojiberry AI in a new tab)
At a glance
Green means better than Clay, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 ClayBaseline | 4.5 | $167/mo | Yes | Enriches every lead row with data pulled from 50-plus sources | |
| Warmer | 3.5−1.0 | $79/mo$88 less | No | Upload a prospect list and AI scrapes social/company intelligence to write a genuinely personalized outreach message for each one - used by professionals at Salesforce, HubSpot and Adobe. | vs Clay |
| Apollo.io | 4.5Same | $49/mo$118 less | Yes | Actually a sales prospecting platform, not a data analytics tool | vs Clay |
 Enginy | 3.7−0.8 | Not listed | No | AI-native B2B sales platform that finds, enriches, and engages prospects in one workspace. | vs Clay |
 FuseAI | 3.8−0.7 | $159/mo$8 less | No | Agentic B2B sales platform that combines prospecting, enrichment, and outbound in one workspace. | vs Clay |
| Gojiberry AI | 3.9−0.6 | $99/mo$68 less | No | Intent-based prospecting scaled to $1.4M ARR in 9 months by watching 30-plus buying signals | vs Clay |
 AroundDeal | 3.6−0.9 | Free | Yes | AI-powered B2B contact enrichment across 160M+ verified contacts in 247 countries - find a lead on LinkedIn, and the Chrome extension pulls verified contact data instantly. | vs Clay |
 Origami | 3.9−0.6 | $80/mo$87 less | No | Generates sales lead lists from a single plain-English prompt instead of manual filter-building | vs Clay |
| PlusVibe | 3.6−0.9 | $37/mo$130 less | No | AI generates and personalizes cold email campaigns from real sales insights, with a private warm-up pool reporting 99.8% inbox placement - formerly known as pipl.ai. | vs Clay |
The alternatives in detail
In order of how closely each one matches Clay.
Warmer
3.5$79/mo
vs Clay$88 less−1.0
Upload a prospect list and AI scrapes social/company intelligence to write a genuinely personalized outreach message for each one - used by professionals at Salesforce, HubSpot and Adobe.
- Automated social/company data enrichment from prospect lists
- AI-generated personalized outreach message per prospect
- Credit-based pricing that scales with lead volume
Personalizes from real scraped profile data, not just a name-merge template
Credit-based pricing requires monitoring usage to avoid running out mid-campaign
Apollo.io
4.5$49/mo
vs Clay$118 lessSame
Actually a sales prospecting platform, not a data analytics tool.
- Database of 230M+ contacts and 30M+ companies
- AI-powered multichannel outreach sequencing
- Lead routing and CRM syncing
Extensive, verified contact and company database
Not a data analytics or BI tool despite its category placement here
Enginy
3.7Not listed
vs Clay−0.8
AI-native B2B sales platform that finds, enriches, and engages prospects in one workspace.
- Conversational AI prospect search across 30+ aggregated data sources
- Verified phone and email data from 20+ providers
- Native CRM synchronization for enriched records
Consolidates data sourcing, enrichment, and outreach that sales teams otherwise buy as three separate tools
No published pricing complicates comparison shopping against flat-rate competitors
FuseAI
3.8$159/mo
vs Clay$8 less−0.7
Agentic B2B sales platform that combines prospecting, enrichment, and outbound in one workspace.
- AI-driven lead sourcing with contact enrichment and email validation
- Real-time buying-signal and job-change monitoring
- Built-in email, LinkedIn automation, and phone dialer in one workspace
Consolidates prospecting, enrichment, and outreach tools that teams normally pay for separately
No free plan or published free trial to test the platform before paying $159/month
Gojiberry AI
3.9$99/mo
vs Clay$68 less−0.6
Intent-based prospecting scaled to $1.4M ARR in 9 months by watching 30-plus buying signals.
- Monitors 30-plus buying-intent signals to surface warm leads automatically
- Automated LinkedIn outreach with AI-written messages
- Email waterfall enrichment across 15-plus data providers
Intent-signal-based prospecting targets warmer leads than generic cold-outreach lists
Newer company with a shorter public operating history than established sales platforms
AroundDeal
3.6Free
vs Clay−0.9
AI-powered B2B contact enrichment across 160M+ verified contacts in 247 countries - find a lead on LinkedIn, and the Chrome extension pulls verified contact data instantly.
- AI-powered CRM data enrichment from a 160M+ verified contact database
- Chrome extension for instant LinkedIn/website contact discovery
- Built-in email verification
Large, verified contact database (160M+ across 247 countries)
Paid tiers are priced per user, which scales quickly for larger sales teams
Origami
3.9$80/mo
vs Clay$87 less−0.6
Generates sales lead lists from a single plain-English prompt instead of manual filter-building.
- Generates sales lead lists directly from plain-English prompts
- Automated research, source chaining, and data enrichment behind the scenes
- Flat $80/month pricing rather than a per-seat subscription model
Flat monthly pricing is simpler and more predictable than per-seat sales-intelligence tools
Flat-rate pricing may not scale cost-efficiently for very large sales organizations
PlusVibe
3.6$37/mo
vs Clay$130 less−0.9
AI generates and personalizes cold email campaigns from real sales insights, with a private warm-up pool reporting 99.8% inbox placement - formerly known as pipl.ai.
- AI campaign generation and testing in minutes
- AI personalization engine using sales insights per prospect
- AI Reply Agent for automated response handling
Deliverability infrastructure (warm-up, verification) bundled in, not a separate cost
Higher tiers (Agency $497+/month) are a significant cost for smaller teams
FAQ
Questions people ask
Is Clay free?
Clay has a free plan, and paid plans start from $167/mo.
What is the best free alternative to Clay?
Apollo.io is the highest-rated alternative here with a free plan (4.5 out of 5). Other free options: AroundDeal.
What is the cheapest alternative to Clay?
Among paid plans, PlusVibe has the lowest starting price (from $37/mo). If you need it free, start with Apollo.io.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.