Clay vs Origami (2026): Pricing, Features & Which to Choose

Who comes out ahead

Based only on the facts in our directory. The right pick still depends on the job you need done.

Lower starting price
Origami
From $80/mo against from $167/mo
Free plan
Clay
Only Clay has one
Higher rating
Clay
4.5 against 3.9
Same job?
Yes
Both are Sales & Revenue AI tools

Side by side

Compared on	Clay	Origami
Our rating	4.5Better	3.9
Starts at	$167/mo	$80/moBetter
Free plan	YesBetter	No
Category	Sales & Revenue AI	Sales & Revenue AI
Plans	From $167/mo	From $80/mo
Key features	Data enrichment waterfalling across 50+ external providers Spreadsheet-style interface for lead and company data AI-personalized outreach message drafting Fallback lookups when a first data source misses Free tier for testing smaller lists	Generates sales lead lists directly from plain-English prompts Automated research, source chaining, and data enrichment behind the scenes Flat $80/month pricing rather than a per-seat subscription model Backed by Y Combinator with a San Francisco-based founding team Natural-language ICP description replaces manual filter-building
Pros	Enrichment depth across dozens of data sources in one place Personalization is grounded in real researched data, not templates Purpose-built for sales and growth workflows specifically	Flat monthly pricing is simpler and more predictable than per-seat sales-intelligence tools Natural-language prompting removes the learning curve of manual filter-based search Automated source chaining and enrichment reduce manual list-building work
Cons	Pricing runs well above general automation platforms Learning curve for building complex enrichment waterfalls Value depends heavily on outbound sales being a core need	Flat-rate pricing may not scale cost-efficiently for very large sales organizations List quality depends heavily on how well the ideal-customer prompt is written Newer entrant competing in a crowded AI-prospecting category with fast-moving competitors
Company	Clay Labs, Inc., founded 2017	Origami

Prices come from each vendor's pricing page, last checked 20260716. Check the vendor before you buy.

FAQ

Questions people ask

Is Clay better than Origami?

In our reviews Clay scores 4.5 and Origami scores 3.9. The better pick depends on the job. Clay: Enriches every lead row with data pulled from 50-plus sources. Origami: Generates sales lead lists from a single plain-English prompt instead of manual filter-building.

Which is cheaper, Clay or Origami?

Origami has the lower starting price: from $167/mo for Clay and from $80/mo for Origami.

Do Clay and Origami have free plans?

Only Clay has a free plan.

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