Shortlist by what you need
Start here if you know why you are leaving SE Ranking.
Want the closest match?
SerpstatMost similar to SE Ranking in what it does, its category and its price.
Visit (opens Serpstat in a new tab)Need a free plan?
SemrushHas a free plan, rated 4.5 out of 5. SE Ranking has none.
Visit (opens Semrush in a new tab)Want to pay less than SE Ranking?
NeuronWriterFrom $19/mo, against from $103/mo for SE Ranking.
Visit (opens NeuronWriter in a new tab)Want the best rated?
AhrefsRated 4.6 out of 5 in our review, against 4.6 for SE Ranking.
Visit (opens Ahrefs in a new tab)
At a glance
Green means better than SE Ranking, red means worse. Prices are starting prices per month.
| Tool | Our rating | Starts at | Free plan | Best for | Compare |
|---|---|---|---|---|---|
 SE RankingBaseline | 4.6 | $103/mo | No | A comprehensive SEO suite priced below the category's largest platforms | |
| Serpstat | 4.2−0.4 | $50/mo$53 less | No | Comprehensive SEO suite priced for smaller teams than the category's biggest names | vs SE Ranking |
 Mangools | 4.4−0.2 | $37.7/mo$65.3 less | YesSE Ranking has none | A bundle of five simpler, more accessible SEO tools for smaller sites | vs SE Ranking |
| Ahrefs | 4.6Same | $129/mo$26 more | No | A comprehensive, long-established SEO suite built around one of the largest backlink indexes | vs SE Ranking |
| Semrush | 4.5−0.1 | $139/mo$36 more | YesSE Ranking has none | One of the category's largest platforms, extending well beyond SEO into a full marketing suite | vs SE Ranking |
 Nightwatch | 4.4−0.2 | $39/mo$64 less | No | Rank tracking with white-label reporting built specifically for agencies | vs SE Ranking |
 GrowthBar | 4.4−0.2 | $36/mo$67 less | No | A Chrome-extension-based, beginner-friendly entry point into SEO tooling | vs SE Ranking |
 WebCEO | 3.6−1.0 | Not listed | No | A long-established SEO suite covering rank tracking, keyword research, site audit, backlinks and toxic link detection, with white-label reports for agencies. | vs SE Ranking |
| NeuronWriter | 4.3−0.3 | $19/mo$84 less | No | SERP-based content planning from a Poland-based team, competitively priced | vs SE Ranking |
The alternatives in detail
In order of how closely each one matches SE Ranking.
Serpstat
4.2$50/mo
vs SE Ranking$53 less−0.4
Comprehensive SEO suite priced for smaller teams than the category's biggest names.
- Comprehensive SEO suite: keyword research, rank tracking, backlinks, audits
- Free tier for limited use
- Operating since 2013
Comprehensive feature scope at a more accessible price point
Overlaps closely with SE Ranking, worth a direct side-by-side comparison
Mangools
4.4$37.7/mo
vs SE Ranking$65.3 less−0.2Free plan
A bundle of five simpler, more accessible SEO tools for smaller sites.
- Five separate, simplified SEO tools bundled under one subscription
- KWFinder, SERPWatcher, SERPChecker, LinkMiner, and SiteProfiler
- Operating since 2014
Approachable, task-focused tools reduce the learning curve for newcomers
No free plan to test before committing
Ahrefs
4.6$129/mo
vs SE Ranking$26 moreSame
A comprehensive, long-established SEO suite built around one of the largest backlink indexes.
- One of the largest, most frequently updated backlink indexes in the industry
- Full SEO suite: keyword research, site audits, rank tracking, content exploration
- Operating since 2010, well established in the category
Backlink index depth and update frequency are hard to match
No free plan, a real financial commitment before testing thoroughly
Semrush
4.5$139/mo
vs SE Ranking$36 more−0.1Free plan
One of the category's largest platforms, extending well beyond SEO into a full marketing suite.
- Broader marketing suite extending beyond SEO into paid ads and social
- One of the largest, most recognized platforms in this category
- Free tier for limited use
Broader marketing scope connects SEO to paid and social strategy directly
Among the higher prices in this category for full access
Nightwatch
4.4$39/mo
vs SE Ranking$64 less−0.2
Rank tracking with white-label reporting built specifically for agencies.
- Keyword rank tracking across search engines and locations
- White-label reporting built specifically for agency use
- No free plan, paid access only
White-label reporting suits agency client presentation specifically well
No free plan to test before committing
GrowthBar
4.4$36/mo
vs SE Ranking$67 less−0.2
A Chrome-extension-based, beginner-friendly entry point into SEO tooling.
- Chrome extension overlaying SEO data directly on Google search results
- Keyword research and competitor analysis in a simplified interface
- AI writing assistance included
Extension-first design fits directly into an existing search workflow
No free plan to test before committing
WebCEO
3.6Not listed
vs SE Ranking−1.0
A long-established SEO suite covering rank tracking, keyword research, site audit, backlinks and toxic link detection, with white-label reports for agencies.
- Rank tracking and keyword research
- Site audit and internal link analysis
- Backlink checker, toxic link checker and competitor backlink spy
Covers the full SEO discipline rather than one slice
Breadth over depth against specialists like Ahrefs or Semrush
NeuronWriter
4.3$19/mo
vs SE Ranking$84 less−0.3
SERP-based content planning from a Poland-based team, competitively priced.
- SERP-based content plans and competitor term analysis
- Notably lower entry price than several comparable competitors
- No free plan, paid access only
Comparable core capability to pricier competitors at a fraction of the cost
No free plan to test before committing
FAQ
Questions people ask
Is SE Ranking free?
SE Ranking does not list a free plan. Paid plans start from $103/mo.
What is the best free alternative to SE Ranking?
Semrush is the highest-rated alternative here with a free plan (4.5 out of 5). Other free options: Mangools.
What is the cheapest alternative to SE Ranking?
Among paid plans, NeuronWriter has the lowest starting price (from $19/mo). If you need it free, start with Semrush.
How did you pick these alternatives?
We match tools on what they do, their category and their price, using the details in our directory. Ratings come from our reviews and reader reviews.